The Story of Cottontails Baby


Once upon a time, back in 2003, I took a very deep breath and opened a little shop on the high street in Pershore, Worcestershire, where I sold toys, gifts and clothes for babies and young children. 

I still don’t quite know where I found the self-belief and confidence to do this, but somehow I did. It was a real leap of faith - I had some retail experience, a genuine love of children’s books, toys, bunnies and ‘little things’, one thousand pounds in savings and a scary bank loan. And so began the story of Cottontails Baby.

The website followed in 2005, and quickly became the main part of the business, so when I moved to Herefordshire six years later, I closed the high street shop and Cottontails Baby became the online toy store you see today.

Over the years Cottontails Baby has grown into a well known and much loved online toy store but at it’s heart it remains a very small, very personal business - it has always been just me packing parcels in my shop or my office at home... just me drawing bunnies, writing product descriptions and driving to the post office.

I hope you will smile as you wander through the website, browsing products and delving into my little corner of the online world…

And a heartfelt thank you to all my customers.

Charlotte & Ralph (the shop rabbit) x